Exhibitors

🎄 Welcome to Sugar Rush – The Ultimate Dessert Festival & Holiday Market! 🍬

Get ready to indulge your sweet tooth at Sugar Rush 2025 — a magical, mouthwatering event bringing together the best desserts, snacks, and sweet treats from all over under one roof! This year, we’re turning up the festive cheer by adding a full-blown Holiday Market, where guests can shop from amazing small businesses offering unique, handcrafted, and seasonal items perfect for gift-giving.

🛍️ Non-food vendor spaces are extremely limited and highly competitive, so bring your most creative and one-of-a-kind items to wow the crowd!

🍰 Calling all dessert, snack, and food vendors!

  • All items must be packaged to-go in accordance with expo regulations.

  • 300 bite-sized samples are mandatory for all snack/food vendors. No need to individually package them — just hand them directly to VIP guests when they visit your booth! This ensures personal interaction, giving you the chance to explain your product and encourage on-the-spot sales.

  • After applying, you’ll receive a vendor contract that must be signed to confirm your spot. Unsigned contracts will not be refunded and will forfeit their space.

✨ Last year’s event drew over 3,000 attendees and our VIP tickets sold out fast—this year will be even bigger and sweeter!

🎟️ What’s in store for 2025?

  • VIP Passes & Kids Passes

  • Santa & The Grinch Meet & Greets

  • Kids’ Activities & Games

  • Live Demos & Interactive Classes

  • Dessert Competitions judged by pros who’ve competed on Food Network and worked alongside Buddy from Cake Boss!

  • Sweet Surprises & SO much more!

Join us Saturday, December 13, 2025, at the York Fairgrounds across two buildings — Old Main & Horticulture Hall. This is more than an event — it’s a sugar-coated holiday experience you won't want to miss!